After obtaining a BSc in Mathematics and Physiology, and an MSc in Statistics, Joanne began her career as a statistician working for a firm of Actuaries - Mercer Fraser, followed by a Contract Research Organisation - S-cubed (now Parexel) where she analysed and reported on clinical trial research data for clients such as GlaxoSmithKline, Boots, Pfizer AstraZenica International.
Following her interest in Market Research, she became Group statistician for the Market Research Division of Tidy Britain Group (now ENCAMS - a successful and reputable Environmental organisation) where over time, the balance between statistics and Market Research tipped over in favour of Market Research. Joanne left the Group as Market Research Manager.
A career on the agency side then followed with Business & Market Research (now HI Europe), whilst studying for a Diploma in Counselling Skills and a Certificate of Market Research.
At B&MR Joanne worked with clients such as Norweb Energy, Scottish Power, Schering Healthcare, ITT London & Edinburgh, Littlewoods, Norwich Union, Royal & Sun Alliance, MBNA, Securicor Omega and British Telecom on both small and large-scale quantitative and qualitative projects, with involvement from initial client meetings to final debrief presentations.