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Due to the rapid growth of the Internet and information technology, it is imperative that companies take advantage of the potential marketing benefits of their web sites. The OnQuest market research system evolved from the consideration of better communication with customers and a way of measuring the efficiency of web sites.
OnQuest is an Internet marketing piece of software designed in the form of a template for questionnaires that can be installed on any company's web site. It is an efficient source of providing on-going data for all kinds of research projects.
Internet Research
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Capabilities of OnQuest
The true innovation of OnQuest is its custom service approach and enhancement capability. Each subscriber of the OnQuest service will be working directly with our consultancy to develop custom tailored questions that will produce the optimal amount of information from web site visitors and routine customers. The questionnaire is completely alterable and can be changed as often as required for promotions, new product releases, or just to renew questions to gather alternate information.
OnQuest is capable of much more than the typical online questionnaire because it is completely customised and analysed. The system provides regular marketing consulting and a detailed analysis of a web site's visitors. The results of all questionnaires are downloaded to our system, thoroughly analysed and presented in detailed research reports.
OnQuest is also capable of downloading names for e-mail and regular mailings, which means easier and more efficient direct marketing for its subscribers.
Beyond the innovative analysis and enhancement capabilities of OnQuest, companies can use standard visitor information to further enhance knowledge of their Internet markets for example:
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What products they buy? |
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Reasons for buying? |
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Who buys them? |
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Where they buy them? |
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OnQuest allows an entirely new market of customers to be discovered by targeting individuals who were previously unknown. Once feedback on this market is received, changes can easily be made to the questionnaire in order to address points that were originally encountered.
OnQuest is currently being utilised by various clients throughout the UK - why not contact us to learn more about how they are benefiting from this unique service.
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