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Market Research Agency


Market Research Experience


Our latest experience can be viewed on our new corporate website, which can be found here:

DJS Research Ltd offers clients a full range of qualitative and quantitative research methodologies. We are young, creative and engage in research projects that produce reliable, relevant and actionable results. We offer clients "More for Less" through our competitive prices and Research Directors delivering projects from start to finish.  

With a research agency and marketing background, DJS Research Ltd clearly understands how market research fits in with the marketing process. Our particular areas of expertise are outlined below.

Market Research Sector Experience

DJS Research Ltd has vast experience in various market research sectors, which are highlighted below. Each member of the team has over 12 years market research experience gained from both the agency and client side. Please feel free to contact us for more information or click on the links below.

Our specialist sectors are as follows:

Call Centres - over 20 years experience including customer satisfaction research and measuring call centre performance.

Finance & Insurance - a wealth of experience gained from working with a number of large financial institutions - mainly focusing on monitoring and improving customer service utilising customer satisfaction and mystery shopping techniques. Also, working with insurance companies to help develop and test propositions (commercial & personal). 


Healthcare & Public Consultation - vast experience including work with the Department for Education & Skills (DFES), National Health Service University (NHSU), PCT's and a number of Councils. An approved supplier with The National Archives.

bullet Education - conducted numerous projects for universities, colleges, Ufi (Learndirect) and Learning & Skills Councils (LSCs). An approved supplier with Ufi.

Retail - getting into the mind of the shopper via accompanied shops, intercepts, diaries, depth interviews, focus groups and accompanied surfs. Research has covered branding, customer satisfaction, store layout, POS and internet shopping. 

Sport, Leisure & Tourism - extensive research into online gambling, package holidays and a number of projects for the National Association for Sports Development (NASD).

Utilities - extensive experience with energy and water companies including customer satisfaction, switching and retention, customer profiling and reaction to new initiatives e.g. at the time, dual fuel, multi utility connection businesses and brand extension into non-utility offers.

Specific Areas of Market Research Expertise

Branding - experience at both ends of the spectrum - rationalisation of brand portfolios and brand extension. Please see our satellite site for more detailed information: Branding Research

Customer Profiling - on site for shopping centres and off site for companies acquiring new businesses.

Customer Satisfaction, Loyalty and Retention - over 20 years experience using a vast array of techniques including regression, customer performance indices and trade off techniques such as SIMALTO (Simultaneous Multi Attribute Trade Off). Please see our satellite site for more detailed information: Customer Satisfaction Survey  

Internet Research - a number of projects which have utilised email/web for quick, and efficient data collection. Please see our satellite site for more detailed information: Online Market Research

Mystery Shopping - to objectively monitor and help improve customer service a number of mystery shopping projects have been initiated by us.

Product Development & Proposition Testing - new product development, refining of current product offers and extending of portfolios.

Qualitative & Quantitative - research using all standard techniques e.g. focus groups, in depth interviews, telephone, face to face and internet surveys, plus more innovative techniques e.g. groups on the move. Please see our satellite site for more detailed information: Qualitative Research Quantitative Research

Business to Business and Consumer Markets - we are equally experienced in both areas and Ali has tutored on B2B Research for the Market Research Society. Please see our satellite sites for more detailed infomation: Business to Business Market Research Consumer Market Research

Contacting DJS Research Ltd

If you would like further information about any of the above market research expertise please get in touch with DJS Research Ltd by filling out our on-line web form - click here or phone us on +44 (0)1663-767857 We look forward to hearing about your market research requirements.

If you would like to print out a copy of our areas of expertise, please click on the Word symbol to view the document in Microsoft Word.

Our Areas of Expertise - Printable Version

Microsoft Word Document - 84kb

Adobe PDF Document - 72kb

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