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Market Research Consultant


Danny Sims


Danny Sims Profile

After graduating with a BSc in Sociology and Social Psychology Danny started his Market Research career in London at Business Planning & Research International (BPRI). At BPRI, he:


managed large scale quantitative continuous projects;

gained experience in qualitative research;

worked with clients such as: NatWest Bank, Association of British Insurers, ITV, Transco, Midland Bank, CNT, Eurostar and Royal & Sun Alliance.

He then moved to the North after being offered a job with Business & Market Research (B&MR).

At B&MR he;

managed qualitative and quantitative projects (continuous and ad-hoc) worth in total cú300,000 during 1999;

built strong relationships with clients resulting in high customer satisfaction scores from them and repeat business;

conducted presentations to client audiences at all levels;

was selected to be a member of the 'best practice' group at the company;

worked with clients such as: Grattan, ITT London & Edinburgh, Index, London Transport, Parcelforce Worldwide, Barclays, Company Barclaycard, Arthur Andersen, Kaleidoscope and Camelot.

Finally, before setting up DJS Research he worked in the IT industry with a company called Armstrong Laing (cost management software providers). Here, he:

assessed the company's research needs and introduced a quality Market Research Programme during 2000;

managed and conducted a selection of research projects utilising staff within the Marketing Team (working with a limited budget);

presented research findings and recommendations to the board and then throughout the company;

initiated the company's 1st customer satisfaction survey, which was deemed an overwhelming success by the board.

For more detail about our individual profiles, please click on the links below:

Research Directors:

Danny Sims Ali Sims Sharon Nichols James Hinde
Alasdair Gleed      

Research Associates:

Joanne Birchall Joanne Lewis


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